Momby Tomby

• Scope:
• Brand Consultation, 
• Brand Naming, 
• Brand Identity Design, 
• Brand Guidelines, 
• Brand Stationery, 
• Sales Collateral Design, 
• Packaging Design, 
• Social Media Content Creation & Management

Momby Tomby was conceived around a simple yet meaningful idea—creating customised garments for mothers and their little ones. Every aspect of the brand, from its name to its visual identity, was developed around the unique bond between a mother and her baby, drawing inspiration from their personalities, emotions, and shared moments. Founder Mrs. Radhika laid the conceptual foundation of the brand, which became the starting point for its strategic brand development.

With creative freedom entrusted to Krategick Brandworks and active collaboration from the founder during the naming process, the engagement began by crafting a distinctive and memorable brand name. Once the trademark was secured, the branding ecosystem was systematically developed, followed by packaging, communication design, and a consistent social media presence that supported the brand’s market expansion.

The visuals presented in this portfolio are selected highlights from a much larger body of work. They illustrate how the brand evolved across multiple touchpoints and demonstrate the breadth and depth of the overall engagement.